Cara has more than a decade of marketing experience in B2B technology, with a passion for solving tough business problems. She focuses on green and climate technology but has experience in diverse industries including weather satellites, computer vision, AI, air quality, supply chain, agriculture, and maritime.
Services
Fractional CMO
Are you an early-stage startup that needs strategic help, but can’t hire a full-time CMO? Cara has experience helping companies build a strong marketing strategy to differentiate businesses in even the most competitive markets.
Brand Positioning
Need to refine your company’s positioning and messaging? Want help outlining your target buyer personas? Cara can dig in to help you more clearly and confidently address your target market, finding the right way to tell your story that will resonate with buyers.
Marketing Execution
You understand your ICP and have messaging locked in, but what marketing activities should you tackle first? Paid ads? Blog posts? A case study? Cara doesn’t just set the strategy — she gets hands-on to help tackle the highest-impact marketing activities to start generating leads and drive revenue.
Past Work
From interviewing world-renowned rock climber Alex Honnold to doing a live AMA with Shopify CEO Tobi Lütke to hosting a YouTube show about ecommerce - Cara likes to ask tough questions.
View fullsize
![]()
View fullsize
![]()
“Cara has been our go-to resource for marketing at QuantAQ. She helped us get our marketing strategy off the ground in the early days, helped identify and introduce us to consultants and firms who did some early heavy lifting, and has helped us hire our first FT marketer. She understands the needs of early-stage startups and helped us create an effective marketing strategy to drive leads and generate revenue for the business.”
“Cara helped kick-start our use of content for lead generation and sales outreach. She offered inventive ideas, built a structured plan to create specific assets linked to different sales and marketing goals, and did a great job keeping our projects on schedule.”
What Clients Say
Contact
