Fractional CMO & Startup Advisor
Cara is a GTM leader with 10+ years of experience in strategy and execution in B2B technology, including 5 years of team building and leadership. She has led teams at both early-stage and growth-stage startups, including two successful exits. She focuses on green and climate technology, but has experience in diverse industries, including geospatial, computer vision, AI, air quality, supply chain, agriculture, and maritime.
Services
Fractional CMO
Are you a startup that needs strategic help, but can’t hire a full-time CMO? Don’t just have a marketing manager post a few times a week on social. Cara has experience helping startups build a strong marketing strategy to differentiate businesses in even the most competitive markets.
Brand Positioning
Need to refine your company’s positioning and messaging? Want help outlining your ideal buyer personas? Cara can dig in to help you more clearly and confidently address your target market, finding the right way to tell your story that will resonate strongly with the right buyers.
Growth Execution
You understand your ICP and have messaging locked in, but what marketing and growth activities should you tackle first? Ads? Account-Based Marketing? Blog posts? Video? Cara doesn’t just set the strategy — she gets hands-on to help tackle the highest-impact growth marketing activities that will generate leads and drive revenue.
Client Work
Cara has helped startups like Farmblox drive consistent demand by putting customers at the center of the marketing story.
Client
Farmblox
Year
09/2024 - Present
“Cara has been our go-to resource for marketing at QuantAQ. She helped us get our marketing strategy off the ground in the early days, helped identify and introduce us to consultants and firms who did some early heavy lifting, and has helped us hire our first FT marketer. She understands the needs of early-stage startups and helped us create an effective marketing strategy to drive leads and generate revenue for the business.”
“Cara helped kick-start our use of content for lead generation and sales outreach. She offered inventive ideas, built a structured plan to create specific assets linked to different sales and marketing goals, and did a great job keeping our projects on schedule.”