I'm Cara, and I believe that marketing creativity plus data-driven measurement is the key to sustainable business growth.

I have a degree in journalism from Boston University and spent 5 years working at newspapers and magazines, including the Boston Globe. Since then, I made the shift over to working at high-growth startups, bringing my storytelling skills to the world of marketing. 

Previously, I was the VP of Marketing at ShipIn.ai, the Maritime FleetVision Platform, helping the global supply chain become safer and more resilient. Before that, I was the VP of Enterprise Marketing at Tomorrow.io, the weather and climate adaptation platform improving global forecasting with a multi-sensor satellite constellation. I also led the content team at Zaius (acquired by Optimizely), where I hosted the e-commerce marketing podcast, The Empowered Marketer, and the video series, Marketing Unboxed.

Today, I work with startups to build a consistent brand identity alongside a strong demand generation strategy to engage audiences and drive sales. I'm a grammar perfectionist, a surfer, a rock climber, and a mom of two adorable girls.

Looking for some help with your marketing?